Tel: 0121 378 4559

Area Sales Engineer

Penns Personnel are pleased to be recruiting for an Area Sales Engineer to join our global client based in Birmingham. We are looking for a dynamic candidate to carry out direct marketing and sales activities to maintain and develop sales of services offered to major accounts as well as new customers.


  • Researching the market and identifying new sales leads wherever there is an electro-mechanical requirement

  • Meeting with customers over the phone, email, or on site to assist in aspects of business development

  • Making presentations and demonstrating how our products/service meet client needs

  • Managing and interpreting customer requirements - speaking with clients to understand, anticipate and meet their needs

  • Working with the engineering team/Service Centres to ensure development schedules and deliveries are being met

  • Attending and/or participating in trade shows, conferences and other marketing events

  • Ensure the CRM system is fully maintained and up to date, submitting a weekly territory report and produce, as required, sales forecasts and statistical information

  • Ensure delivery of key KPI's, such as: customer visits per week, order intake, number of new customers obtained, conversion of enquiries to order, profitability, response to enquiry time


  • Strong engineering background is preferred

  • Strong IT and numeracy skills

  • Experience using a CRM package preferred

  • Basic Finance skills to understand P&L, Cash flow and Gross Margin calculations amongst others

  • ONC/HNC educated or equivalent in an engineering or business discipline

  • A full driving license


  • 5 years' experience in a Sales environment, preferably selling similar products and services into the region

  • Experience of electro-mechanical industries, preferably in the Power, O&G and Water industries but including other industrial sectors such as Marine, FM, Defence or other similar industries

  • Ability to sell a value proposition and not on price

  • Highly organised with superior planning skills

  • Ability to prepare and present business documentation, quotations and proposals

  • Able to demonstrate success and experience managing major accounts customers and large, particularly achieving genuine sales development


£32,000 - £38,000 pa plus Bonus

Monday to Friday – 8am to 5pm 

Currently located close to Birmingham City Centre, will be moving mid 2020 close to the NEC, Birmingham

£32000 - £38000 per annum